In light of the hundreds of shares, comments and personal messages, the K-DEER team and I would like to thank you for sharing your loyal and heartfelt support. I'm so honored to be surrounded by a community of people who respect us and honor the values that our business has been built upon, as reflected in our Signature Stripes.
Do you know the story about our stripes? Every stripe gives back in honor of a woman who has given much to me. Our unique, ombre stripes were our first original print that launched our journey forward into the designs and quality of apparel you have come to know today.
As each stripe is created, I name them after an inspiring woman in my life to highlight her impact on me, the community and the world. For each woman, there is a cause that she cares deeply about and through each impactful stripe, we bring awareness and financial support to a deserving cause: aphasia, pediatric cancer, domestic violence, cancer caregiver support and foster care support plus more to come. A portion of the sale of each Signature Stripe legging is donated to the designated charity. That’s how we give back, one stripe at a time.
Join us in our mission of shifting awareness and shedding light on shadows. When you are rocking out your favorite stripe and get complimented, tell your admirer about what they represent.
In Jody, tell them that aphasia is caused by stroke or brain tumor, affecting the ability to speak but not affecting one's intellect.
In Josephine, tell them that pediatric cancer is the second leading cause of death in children and by donating to a pediatric cancer organization, researchers will get closer to a cure.
In Maranda, tell them your leggings were designed to shed light on domestic abuse because so many people are too afraid to come forward and stand up to or leave their abuser.
In Sophia and Kayley, tell them your leggings represent the caregivers that provide love, care and daily support for our loved ones, whether they are going through cancer or any illness or struggle.
In Jennifer, tell them that a portion of proceeds of your leggings are supporting foster children getting access to cultural activities to inspire and enlighten them in NYC.
In Alexis, tell them the story of the stripes and share with your admirer that if you could help bring awareness to a special cause it would be ________. Alexis is our "universal donor" and represents the unique cause and message each of us has in our hearts.
Let the stripe you wear not only empower you, but those in your life. Let the stripes speak for themselves or help be a voice for a cause that needs to be heard. We will do the same.
We pride ourselves in the work we do, holding ourselves accountable to always provide a unique, fashion-forward collection of styles and prints of the highest possible quality, made right here in the USA. As we continue to grow our collection and expand on our original designs, we promise to maintain these standards of care for your experiences with K-DEER.
With love, Kristine Deer, Founder and CEO
A special thank you to Claire Zillman of Fortune Magazine for your interest in bringing this situation to light.
Comments will be approved before showing up.