OWNER AND DESIGNER OF K-DEER
Divine intervention allowed me the opportunity to follow my heart... I worked in the city for a few years after graduating Syracuse University’s fashion design program. At the peak of the recession, my previous employer was forced to close and I was out of a job. Fashion designers like myself took a hit at that time. The job market was extremely competitive and in an unexpected turn, instead of finding a new job, I found yoga.
Practicing 6 days a week, I struggled to find the right clothes to fit my increasingly sweaty lifestyle; I began sampling different styles and then shared them with my yoga teachers and other students for their opinions. Positive feedback fueled me with confidence to put my design out there and I began to brand and market K-DEER, originally named K.Deer Haute Yoga Wear (a play on words for 'hot yoga' and 'high fashion').
My design 'ah-ha' moment was in creating the ‘Bum Bum’, an elastic free, raw edged short that covered just what needed to be covered and kept me distraction free for all 90 minutes. There weren’t many brands on the market speaking directly to hot yoga and so I realized I had a chance to show women like me, something that would solve their hot yoga clothing woes.