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The Ruth Stripe is named after indoor cycling pioneer Ruth Zuckerman, the co-founder of Flywheel Sports. With each purchase of the Ruth Stripe, 10% of the price is donated to Stand Up To Cancer to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives now. Stand Up To Cancer is a division of the Entertainment Industry Foundation, a 501(c)(3) charitable organization. Learn more about Stand Up To Cancer here. Also available in kids sizes here.